The World Of Social Media is here to stay and that has major implications for the business sector, non-profits, organizations and Corporate America. There are over 250 million bloggers, over 845 million Facebook users, 500 million Twitter users, 40 million Google+ users and 34% of these folks post opinions about products and brands. These shared opinions are a big deal, as research shows 78% of consumers trust peer recommendations and only 14% trust advertisements.
Our churches cannot afford to ignore this monumental shift in how communication is done in today's world. What is your church doing to communicate its purpose beyond a newsletter which at best reaches several hundred of your own people? Church leaders must learn and use these new ways to get their message out to the community.
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